That iPad intro sure was an attempt at something Kubrick-like. Too bad it didn't work. Read more

The preview video for the new iPad zoomed in on the camera, so I guess we can all watch more people try to hold that thing and take photos of sunsets!  Read more

This iPad video looks like a NASA discovery reel.  Read more

That's what I want for Christmas: an Hermes Apple Watch to match my fake Burkin bag. Read more

Williams says Apple and Hermès have collaborated on a line of watches. Read more

Jeff Williams and Tim Cook couldn't decide who was going to go home and change, so it's twin day. Read more

Apple's playing the Beats 1 broadcast in the background of this early footage panning the crowd. It is currently playing Beck's "Dreams," an ultimate dad song.  Read more

I'll only be impressed if an Apple car drives itself onstage.  Read more

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$10,000 for an Apple Watch Edition. That's just $1.5K shy of the what a single person living at the poverty line makes. http://obamacarefacts.com/federal-poverty-level/ Read more

Siri on Apple Watch doesn't talk. Just answers. Like a good, little digital servant. Read more

Great! Apple just flagged Tartine Bakery on the Apple Watch. Longer lines!! At least, I can super accurately measure the time I wait in line with my infallible Apple Watch. Read more

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The Macbook Air now feels like the frumpy older sister. #macbooklust Read more

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Hmmm. Apple just killed the laptop fan. Two RIPs and counting in this keynote. (crinkled cash was the first.) Read more

A Gold Macbook to go with your Gold Apple Watch. Fashionistas: too matchy-match? Read more