Sidenote: I find Apple's (and the rest of the tech industry's) embrace of HBO's "Silicon Valley" really weird, given how cutting its satire is. Like, do you think Republicans sit around watching the Colbert Report and throwing viewing parties?

It's Jony Ive video time. His voice sounds even more sonorous and British than usual. I want him to rock me to sleep and enlist me in the aristocracy. Read more

Phil Schiller says the new MacBook will be "fanless." Welcome to my world, MacBook!  Read more

Prediction: there will be gold-Macbook-only coffee shops in Williamsburg by June. Read more

Oh wow, it's a gold MacBook. "It absolutely looks gorgeous from every angle," Phil Schiller says. It weighs 2 pounds, he says, and is 24 percent thinner than the last model. Can we stop with the body image pressure for laptops? Read more

Tim Cook just announced a new laptop. No idea what it is, yet, but I'm pretty sure I heard this video's intro song at Burning Man. Read more

Pretty stunning that in 2015, "Apple will not see your data" is an applause line. Read more

Siri got her M.D.! Jeff Williams is on stage, talking about Apple's medical research efforts, which have culminated in ResearchKit, an app that turns your iPhone into a set of "powerful diagnostic tools." Read more

"Every major car brand has committed to delivering Car Play," Cook says. I'm guessing Tesla isn't included in that list. Read more

Fashion buffs: how do we feel about Tim Cook's half-zip sweater get-up? It's no black turtleneck, but I kind of…like it?

Does this mean my neighbor's dog-walker's cousin's HBOGo password will stop working? Read more

Tim Cook is on stage. He's beginning by touting the number of Apple retail stores in China (40 by next year!), which I'm thinking is not an accident. The high-end versions of the Apple Watch will be aimed at ultra-wealthy people, and China is home to a lot of them. Read more

Tim Cook is my dad. Read more

I'm excited to replace my old watch (above), which has been feeling a little clunky of late.

We're not Meerkatting this, are we? Please tell me we're not Meerkatting this. Read more

One big question, in the lead-up to today's Apple Watch announcements, is how high the price of the top-end Edition version of the watch will be. Jon Gruber is guessing $10,999, but I'm going to put a stake in the ground and guess that it will be closer to $13,999. (If you're gonna go big, go big!) Read more