Penny-pinchers might not be able to part with $550 for the entry-level Apple Watch (the mid-level steel edition), but here's an easy DIY hack.

A good, worthy question from Alexis: Will the heartbeat-sensing feature on the Apple Watch work as well for people with dark skin? Read more

Oh, and here is a quiz you can take: Which Apple Watch Are You? (I'm Sport.) Read more

And here's Cook with the Apple Watch Sport line-up, showing the full assortment of bands.

Nothing we didn't see coming today—even the pricing structure for the Apple watches felt right in line with expectations. But it's interesting that the ResearchKit roll-out played such a large part in the presentation. Apple must think that health benefits—not style or status—will be what draws people to the Apple… Read more

And that's it, folks! Cook is off the stage, and we're here just shamefully looking at our naked, unadorned wrists. Read more

The top-line Apple Watch Edition will start at $10,000, and will be available in "select retail stores," Cook says. Let me repeat that: ten thousand United States dollars. Read more

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Who's Ken? WHO IS KEN?

Jony Ive is narrating a video about the Apple Watch Sport, which will start at $349. That's going to look pretty cheap in a second. Read more

https://twitter.com/kevinroose/status/574998452850987008 Read more

Oh, innnnnnteresting. The Apple Watch will launch with an Uber app. The Android Wear watches launched with only a Lyft app, if I recall correctly. (Which is odd, because Google is, of course, an Uber investor.) I am so confused about which of these companies hate each other. Read more

Oh, innnnnnteresting. The Apple Watch will launch with an Uber app. The Android Wear watches launched with only a Lyft app, if I recall correctly. (Which is odd, because Google is, of course, an Uber investor.) I am so confused about which of these companies hate each other. Read more

Here's Cook with the Watch. This looks like the middle-priced steel version.

The Apple Watch's glance feature looks a lot like Android Wear's Google Now cards—showing you boarding information for your flight, directions to restaurants, and weather forecasts. Nothing too impressive yet.  Read more

https://twitter.com/mattbuchanan/status/574994365489246208 Read more

Tim Cook just introduced Christy Turlington, the famous model and "maternal health" advocate, who recently ran a half-marathon using an Apple Watch. The lesson I'm taking from this is that if I buy the Apple Watch, I will immediately become thin and beautiful and will no longer spend weekends eating Cheetos on my… Read more

How Apple should advertise this new heartbeat tracker.