Tomi Lahren is here to tell you: Just because you’re a BIGOT doesn’t mean you can’t have BIG DREAMS, like launching your own shitty line of America-themed athleisure with a company founded on letting you jam a gun in your yoga pants.
Lahren announced her line, of course called FREEDOM, on her Instagram page today:
“It’s not just a pair of leggings and a sports bra,” she said in a five-plus-minute launch video on the brand’s site. The line is with Alexo Athletica, which, according to its site, was founded as a response to mainstream athleisure brands which don’t adequately respect the Second Amendment. “This is saying, somebody like me has a place in this industry,” Lahren said.
Crucially, Lahren’s line doesn’t feature a dedicated holster to stick your gun, but sure, you can use the pockets like that anyway, go wild!
“That was important to me also, because I believe there are a lot of young people out there that really aren’t ready to have a gun holster in their pants” but still support the message of the company, she said. “Whether or not they’re gonna put a gun in it, whether or not they’re gonna put their phone in it, it really doesn’t matter. It’s about freedom.”
An incredible, serious take on gun safety.
Now let’s take a look at the offerings, shall we?
Here are the “Freedom Star Leggings” ($89) and the “Freedom Star Bra Top”($52). Just awful!!
Where’s the camo, you ask? DO YOU HATE OUR TROOPS, TOMI?? You scream. Never fear, here’s the “Freedom Camo Bra Top” ($49) and “Freedom Camo Leggings” ($89) in action:
In her launch video, Lahren speaks at length about how she loves the military, but that using colors like “port wine” instead of olive drab is a fun twist on camo. Are you having fun yet? I am not.
But my personal favorite item of the line is the “Freedom Bomber Jacket” ($99) which pairs well with the “Freedom Bag” (free gift when you spend over $200.)
This line once again proves that just because you can do something doesn’t mean you should.